Amazon is in the business of selling anything and everything to the largest possible global demographic. To increase profits, they need to deliver more, faster.
One of the ways they have moved towards this goal is by integrating drone delivery into their Prime offering of 30 minutes or less. Testing is currently taking place in England, France, the US, and Israel, but consumers must initiate the process by purchasing goods as they always have through Amazon.com.
Another step in this direction has been achieved by eliminating everything but the push of a button with their Dash Buttons. As seen in the pictures above, numerous Brand logos have been placed on WiFi enabled buttons that consumers can push to initiate a purchase and delivery. The results have been mixed, but seem to rest more on the negative side based on the comments on Amazons site. Time will tell.